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Icebug

Icebug

Icebug is a Swedish shoe company that in the year of 2001 started to challenge the global footwear giants. We were frustrated by having to choose between slipping and say no to outdoor activities because of the risk of slipping. The company started as a result of us wanting to be able to stay active year-round.

So we created shoes for running and activities on slippery surfaces, for both summer and winter conditions. With Icebugs traction technology BUGrip we make shoes that allow you to move around as normal even when it’s a slippery winter out there.

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